Circle of friends advertising too much Tencent earned 7 billion last quarter
Abstract: in the third quarter of 2015, the rapid growth of online advertising revenue, mainly reflecting the increase in the number of advertisers and platform traffic, which accounted for more than 65% of total revenue from the mobile terminal. From the earnings point of view, in which the social product of feed stream advertising and Tencent video contributed significantly.
November 10th afternoon news, Tencent announced third quarter earnings. As of September 30, 2015, third quarter total revenue of Tencent Inc was $26 billion 594 million, an increase of 34%, net profit of $7 billion 584 million, an increase of 34%. Revenue grew 34%, net profit rose by an annual rate of 34%, Tencent’s profit margin has not changed, this performance is simply like walking on a straight track.
data reflected on the effectiveness of Tencent business, in addition to have been making money outside the game, there are two highlights of the most noteworthy: first, mobile payment, a circle of friends advertising.
grab a red envelope, burned a taxi, Tencent finally accounted for a place to move to pay
QQ wallet and WeChat to pay more than 200 million tied card users.
Tencent earnings mentioned at this stage of the payment of the investment is mainly concentrated in two parts: 1 mobile payment subsidies, subsidies for convenience stores, fast food restaurants and other lines. 2 free bank transfer function. Tencent earnings report also said that this is a valuable investment in the future, after all, the fast war burned so much, do not love this fee. As of September 2015, the total number of WeChat wallet payment and QQ tied card has more than 200 million.
WeChat circle of friends on advertising, to promote the rise of over 100%
online advertising revenue 4 billion 938 million yuan, an increase of 102%, an increase of 21%. Revenue grew 102% to 2015 in the third quarter of RMB 4 billion 938 million yuan.
brand display advertising revenue grew 67% to RMB 2 billion 552 million yuan, mainly due to Tencent video and Tencent news and other mobile media platform due to increased traffic and promote revenue growth.
effect advertising revenue grew 160% to $2 billion 386 million, mainly reflecting the increase in the contribution of the QQ space version of the mobile phone version of WeChat, WeChat circle of friends and social networking advertising effect on the public account.
in the third quarter of 2015, the rapid growth of online advertising revenue, mainly reflecting the increase in the number of advertisers and platform traffic, which accounted for more than 65% of total revenue from the mobile terminal. From the earnings point of view, in which the social product of feed stream advertising and Tencent video contributed significantly.
WeChat, QQ two social, active users are still up
Tencent’s top two social networking, the Chinese people are more than half of the circle, and WeChat and QQ actually still maintain growth. QQ monthly active accounts reached 8>